CLAUDIA JACOBSEN
(MINAS GERAIS · BR · 2025)
(BRANDING)
A space dedicated to the creation of exclusive and limited handmade pieces, where the rustic meets the delicate. Raw materials such as concrete and natural stones are combined with premium-quality essences and resins to bring unique luxury decor pieces to life. Each piece is handcrafted, ensuring its individuality and sophistication, transforming any space with elegance and exclusivity.
Geometric Shapes Representing Initials:
The letters C and J have been stylized into simple yet striking geometric forms, symbolizing the solidity of the materials used in the atelier, such as concrete and natural stones.
Contrast Between the Raw and the Delicate:
The bold geometric design reflects the raw nature of the materials, while the choice of typography balances the brand’s identity with softness and sophistication.
Elegant and Modern Typography:
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Cocogoose Thin: Used for the brand name, it conveys lightness and sophistication, reinforcing the delicacy of handcrafted work.
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Cocogoose Regular: Highlights the term "Ateliê", ensuring presence and authority in the brand’s name.
This concept embodies the harmony between art and raw materials, creating a unique, memorable, and purpose-driven visual identity for the atelier.
The transition from Luminous to Cláudia Jacobsen Ateliê reflects a strategic brand repositioning, aligned with a more sophisticated and signature-driven approach.
Naming Concept
Authority and Exclusivity:
Using the creator’s name strengthens the brand’s identity, emphasizing the personal signature behind each piece.
Sophistication and Elegance:
The inclusion of "Ateliê" reinforces the brand’s artisanal and exclusive nature, evoking luxury and meticulous attention to detail.
Connection and Trust:
A strong name conveys credibility, fostering a closer relationship with clients who value authenticity and refined design.
This change elevates the brand to a more premium level, aligning it with an audience that seeks exclusive pieces infused with art and personality.
